Saturday, November 5, 2011

Old School in Napa Valley


  Man, it's been a wild, miles-laden Fall...... The New York exhaustion wasn't even over before we jumped in the car to visit Mom & Dad in Sonoma this week. Always fun, we try to get in a lunch or dinner out during our time together. Also, dominoes, cooking, drinking wine, a walk, a nap or two, etc.
  We have been going up the Sonoma Valley for our outings on the last few trips, so we decided to check out Napa Valley this time. There is nothing like the wine country in the Fall.... the vines are all in their massive glory, showing off autumn colors like they are on fire. So pretty... but what we really enjoyed was our first time to the Napa Valley Olive Oil Mfg. Company. What a fantastically cool place! Leave it to my folks to be all over this totally old school store. They were surprised we hadn't been there together before...
  It was funny, because we stopped earlier to check out the much ballyhooed Ox Bow Market, in Old Town Napa, and came out shaking our heads. Sure, it's nice, with all the "foodie" bells and whistles covered (for a price), but it was so over done, kind of cold, and just seemed to be trying too hard. I wanted to love it, but instead, I know I will most likely never be back. Sorry, dudes.
  On the other hand......
  In business since the early 30's, the family run Napa Valley Olive Oil Mfg. Co. is the real deal. They don't have to try to be "rustic" or "country", they just are what they have always been. One look around and you know this. There are thousands of business cards all over the walls, and hanging from the ceiling... Some from years and years ago, all faded and simple. An old poster of Lucca, shot from the air, hangs on one wall. Cement floors....


Loads of Italian specialty items on the shelves


  This isn't a big place, but it's packed with everything you would want from an Italian specialty store. They process their own olive oil and have shelves filled with all kinds of Italian goodies. There is a nice selection of cheeses as well as several types of cured meats and salami. Polenta in all it's forms, along with buckets of dried beans. Spices, farro, lentils....even little candies like Aunt Mary Alfieri gave us at Christmas time every year!


The cheese cooler


  We've all been wooed by the whole "foodie" trend and it's massive marketing.  I just love that this place runs rings around the upscale, overpriced and underwhelming "fancy" food stores in the area. You can not replicate this kind of operation.



Mmmmm...so great in risotto and with polenta, dried porcini on the right.

Small bottles or big jugs of the family olive oils....

  Though I am a vegetarian now, I can completely appreciate the sight and smell of a bunch of salami. As a kid, salami was always a staple around our house. The ever fragrant, powdery skinned logs - o - pork are still popular at all the family gatherings. I have a total, pure image of my big brother, David, standing at the kitchen counter slicing salami to put out on a platter for all. 
  As kids, we could not get enough. I loved how you would get a nice thick slice, and pull the casing off... it would be salty and peppery, with just enough fat to make you want to sigh. My favorite school lunch bag sandwich was salami and cheese, with sweet "bread and butter" pickle slices. Of course on white bread. 


No mistaking these bad boys.... just a gentle but tasty memory for this long time vegetarian...







  We had to get a couple of treats... Mom wanted some pancetta, and Johnny couldn't leave without a jar of pesto and a bottle of that fab olive oil. As for me, I was strongly tempted by the dry beans, the incredible variety of pastas and the red tins of amoretto cookies, but I resisted. Regrets?  Ab-so-lute-ly. Fortunately, there's always next time. And, oh... there will be a next time.



More shelves full of delightfulness.


  The place is pretty small, with a front room that includes the check out counter and the totally awesome workbench where they cut up meats and cheeses for you. In the second room, (watch your step) there are the 5 gallon plastic buckets of bulk dried beans and all the shelves of what not. And all covered in business cards, like I mentioned.
  When we were there, there were a couple of women working the front area. Johnny was able to try out a few of his known words in Italian..."Quanto Costo?" He was answered with a swift "Venti due". Man, did that make his day....


Front check out area with old school style meat and cheese slicing workbench.

  We had a grand time, and I will so look forward to another visit. Afterwards, it was off to lunch in St. Helena.... but that will be for another post here in Live Pronto land.



Pretty, eh? Check it out next time you are in the Napa Valley.

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